THE
SWEETER FILES
With more than 15 years as a marketing, public relations and communication leader, my writing and editing experience spans several industries, audiences and objectives. Check out a few samples below.
Crafted thought leadership communication for CEO, as director of marketing for Avella Specialty Pharmacy. This included blog posts, presentations, trade media articles and more.
Led a team of senior editors, editors and writing partners as managing content editor at McMurry/TMG to engage audiences through smart, integrated custom publishing and digital platforms.
Developed team and process to edit and approve promotional materials and train agencies and staff on corporate, AP and APA style as senior manager, Final Approved Copy Logistics at Medicis Pharmaceutical Corporation.
Created promotional content, season brochures, website copy and fundraising outreach as director of marketing & communication for Actors Theatre nonprofit theatre company.
Produced strategic plans, presentations, press releases, research reports and more as advisor to clients for Collaboration Marketing.
Hold Ph.D. in Journalism and Mass Communication, M.S. in Public Relations, and a B.A. in Organizational Communication.
Here are some examples of my writing along with projects I have edited in collaboration with other creative minds. If you are looking for the unique style of writing and editing for shaping successful Request for Proposals or other opportunity responses, check out the Winning RFPs & Grants tab in the upper right corner of this page.
INFOGRAPHICS & FEATURE ARTICLE
Wrote copy & collaborated with art directors on design
EDITING PROJECTS
Led editorial on teams with art directors, writers and others to produce magazines for physicians and consumers
SWEETER RECOMMENDATIONS
I would describe Janice as the ultimate team player. She was always willing to help in any capacity. We had to do plenty outside of the normal scope and Janice was always ready to dive in and help solve any issue. She is thoughtful, generous and always positive.
Scott Shipley, Creative Director, Avella Specialty Pharmacy
Janice has displayed a brand of genuinely caring mentorship. She brings unflagging enthusiasm to her projects, focusing on measurable goals while gently encouraging her clients to strive for even greater customer engagement.
Sally Kilbridge, former VP, Creative Services, McMurry/TMG
Janice goes far above and beyond expectations to keep her customers satisfied. Her team of FAC specialists followed her lead. Janice's experience in advertising, marketing and PR allowed her to be very successful as the Senior Manager, FAC Logistics.